Comments on: Most Valuable Ads and DWYANE WADE SHOULD HOST SNL

By: gyup

gyup — Tue, 23 Jun 2009 13:59:37 +0000

In related news, I'm not a fan of the "G" rebranding/marketing, why fix something that's not broken? Now I just get confused when making my selection at 7-11.

Off the wiki:
Original Gatorade is now known as Gatorade G.
Gatorade Rain is now known as No Excuses.
Gatorade AM is now known as Shine On
Gatorade X-Factor is now known as Be Tough
Gatorade Fierce is now known as Bring It
Gatorade Tiger is now known as Focus,

By: henrybenry

henrybenry — Fri, 19 Jun 2009 05:06:21 +0000

too good. TOOO GOOOD

By: writingillini

writingillini — Wed, 17 Jun 2009 19:08:17 +0000

haha, gatorade. i saw a "G" commercial with kevin garnett and the jabawockeez. terrible commercial. but yeah i guess it had its fair share of buzz.

By: wiimix

wiimix — Wed, 17 Jun 2009 18:42:35 +0000

Success can be a number of variables. "Having their attention" is a bit subjective, no? Yes, I should have wrote "general public" instead of "Gatorade's consumers". That's just miswording on my part. What qualifies a successful campaign? Is it revenue? # of sales? Buzz? Discussion? Exposure? That's really up to the client and what their goals were. Of course you and I have our own opinions on it. My point is that there was a lot of discussion when the first ads were rolled out. That's a safe measure for being successful for a teaser campaign.

By: Haterade

Haterade — Wed, 17 Jun 2009 18:11:29 +0000

Would a stir in just the media/advertising world and current Gatorade consumers qualify as a successful campaign? That's not reaching out to people that aren't Gatorade fans. Success is when you have the general public's attention, not just the people inherently interested in the ad campaign.

By: YJ_WtP

YJ_WtP — Wed, 17 Jun 2009 16:33:18 +0000

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By: PineTimePlayer

PineTimePlayer — Wed, 17 Jun 2009 15:44:29 +0000

i agree that beat is sick and see your point with whatever "G" is.

Also, the gatorade brand just involves so many athletes that i thought the new commercial with the beat, the quick shots of different sports/figures was not that bad. But after seeing Kimmel's Wade fan pranks, how is this guy NOT on more stuff?

By: wiimix

wiimix — Wed, 17 Jun 2009 14:51:16 +0000

I disagree with your Gatorade remarks. Yes, Peyton Manning and Dwayne Wade are great actors and very funny but deciding not to run an entire campaign around the two does not hurt the brand one bit. The current missionG campaign has caused quite a stir in the media/advertising world and amongst Gatorade's consumers. Whatever "G" is, people are talking about it. That's the biggest success criteria in a teaser campaign. WIth that said, the new commercials keep building momentum and leverage and unless Gatorade fails to deliver in the coming months, I think this campaign has done wonders for Gatorade's brand perception amongst its consumers. Not to mention the beat to the newest commercial is off the hook.

By: Pinesol

Pinesol — Wed, 17 Jun 2009 13:59:23 +0000

I personally think he should wait until they get some good writing. With the exception of the digital shorts, SNL just isn’t that funny anymore.

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By: PineTimePlayer

PineTimePlayer — Wed, 17 Jun 2009 13:42:08 +0000

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